New Media’s Effect on Art, Composition, and Music
Weblog poetry and stories, MySpace Music, literary and art discussion forums; these are all products of New Media. These tools provide authors and artists many creative outlets directly to an audience that is willing, able, and eager to listen. It is a wonderful, and fairly new, development in the online culture. Formerly artists, musicians, poets, novelists, etc. all had to have a middle party in order to get their work out in the public. A musician or group will put out an album through a record label. A writer has his or her book printed and distributed through a publisher. Traditionally these middle men edit the work from its original form, and only distribute those works which they deem marketable. This has really had a restrictive effect on the art and literary world.
The times are changing towards a more open and free exchange of ideas, art, writing, music, photography, among other things. Ultimately it will be beneficial to these creative people. It will give them a vast audience through which they will gain opinions, commentary, and prospective buyers of their work. To remove the middle man and get the creative works straight to the audience is a movement in the right direction artistically and creatively, and even financially as well.
Blogs are taking the World Wide Web by storm. Gaining popularity daily, they have become a very common source for an amateur writer’s outlet. It seems as though everyone has a blog! More often than not blogs are a form of online diary or journal, but
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obviously many are used for political, business, educational uses, among others as well. For the purposes of this discussion the focus will be on a journal type of blog. With advances in digital image technologies even photographers are getting in on the blogosphere.
Upon browsing literary blogs at sites such as Complete Review: Links to Literary Weblogs, one will notice that there are countless blogs about countless subjects by countless authors (Complete Review). It really is a very vast, growing and thriving environment. With an online diary or journal incarnation of a blog, or a literary blog, an author is able to share his or her work with a generally infinite number of potential readers. The audience is only limited to the number of Internet users in the world. The next great writer might be sitting in the basement right now typing up Chapter 6 to the next bestseller. Now with blogs on the Internet, this author can post up parts of the book online. In many novels a chapter can almost be considered a short story unto itself. If the author posted a chapter from their novel-in-process as a short story just think of the possibilities.
Readers would get a preview as to what the book is about. They would be able to criticize the book and influence the author in some way. They would also be able to find out for themselves whether or not this author writes in a style they would enjoy reading. They can decide, free of charge, if they would want to read and buy that author’s books. The previous statement may be a stretch, but it is pretty common for people to want options and to have as much information as possible. Thus the Internet, also known as the Information Highway was born out of necessity for information to be shared! Posting
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a blog online consisting of a creative writing composition is just a further evolution of the Internet.
From an author’s point of view, posting a blog online is a way to see if people like what you have written and if it would be acceptable to a large audience. One may even find a way to have a publishing company representative comment on the work. Any feedback, positive or negative, can be helpful if it is “constructive criticism.”
There is one drawback to posting a composition online. By making it available to anyone online the author has probably voided any copyright that he or she held on that particle passage. It would make it very easy for a dishonest person to steal and pass of as their creative work. It is like literary rape to have a composition stolen online and for someone else to gain from that loss. It is a risk. The advice here is for authors to not post a whole novel online if they ever intend to copyright it, publish it, get paid for it, etc.
The effects of the new media are not limited to literary work on blogs though. Musical and visual artists can benefit from online sharing as well. Websites such as MySpace Music, or any other personal blog or web space, can be used to get music out there. Artists can sign up for free and post their mp3 files on the web. Podcasts also provide a medium through which free distribution of mp3 files of any sort are distributed. Lectures, talk shows, and music can all be Podcasted. Through Podcasts musical artists can reach the same audience potential as with a blog. iTunes is free for anyone, and it is free to listen to a Podcast on a computer, without having to buy an iPod (Apple). The technology available for distribution is staggering.
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Up and coming bands have a better chance of being heard and recognized by a wider audience. To be noticed by a record label is the dream of any band. They also get the satisfaction of sharing the music with people and fans that will enjoy it. Creating a fan base is always important and helpful!
Established and popular musical artists also have a way to allow listeners preview, or “pre-hear” if you will, their CDs before they come out. An example of this was the MySpace page that the band Weezer created. In 2005 Weezer released an album entitled “Make Believe.” Before the release date the actual songs were available to listen to on MySpace (Weezer). They are not available for free illegal download. Average users are not able to save the actual mp3 to their hard drive because it is a form of streaming technology. The music just plays through the page’s player, so the user must go to the page to hear it. It cannot be copied or burned to CD or anything of the sort without major software upgrades and grossly illegal piracy violations. Although it may be easy to get the Recording Industry Association of America on your side as a musical recording artist, not many no-names are going to get any recognition of copyright infringement for posting online.
The listener and the artist both benefit from this kind of sharing. The artist can get feedback in the same manner an author is able to do so with a blog. The listener feels as though their favorite band cares about them and that they can hear the music “first.” It is a win-win situation for both parties.
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Visual artists, such as photographers, Flash programmers, or cartoonists, etc, are also able to share their art online. It is done in the same manner as literature or music. Today, the majority of blogs have the capabilities to include digital images or animations embedded right in the text, or alone. It is a great feature. Although it is often used for posting family vacation photos, similar to the boring projector slideshow, it can also be used to scan in legitimate paintings or drawings or photographs as works of art. Sharing these can create an art-fan base and a source of feedback. Just like the previous two forms of art, it can be very useful for the painter or photographer or cartoonist or programmer and also for the audience.
Once again, the pitfall to posting music or visual art online is similar to that of posting writing compositions. They are easily hijacked and passed off as someone else’s work. It is a cheap and unethical way to obtain respect or even gain financially, but it happens. Advice to the artists: Do not post all of your best work online! That prevents the really good things from being stolen while still getting constructive comments on the others. The U.S. Copyright Office defines what is eligible to be legally copyrighted. “Copyright protects ‘original works of authorship’ that are fixed in a tangible form of expression” (U.S. Copyright Office). The question to ask is this: Are online blog postings “tangible?” This line of thought carries one to a very confusing place but, technically they are not really tangible.
The ability to get these works of art directly to the audience makes it quick, efficient, cheap or free, and just plain easier. The new media has many new applications and they are great ideas that should be, and are, being utilized more and more by authors,
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artists, and musicians. The audience appreciates the immediacy and convenience while the works’ creators enjoy constructive criticism.
Despite the copyright drawbacks, I believe that the tools of the new Internet culture and new media are helpful to artists, musicians, and writers alike. Cutting out the middle man and getting the art directly to the audience is something anyone can enjoy. In today’s America the focus is on speed, efficiency, accuracy, and ease of use. Blogs and other personal or professional online web spaces provide all these features. I believe that they will be increasingly embraced in the future by creators and lovers of art online.
Works Cited
Apple. Apple – iPod + iTunes. 2006 .
Complete Review. Complete Review: Links to Literary Weblogs at the Complete
Review. 8 March 2006
.
RIAA. Recording Industry Association of America. 8 March 2006
.
U.S. Copyright Office. U.S. Copyright Office – Copyright Basics (Circular 1). December
2004 .
Weezer. MySpace Music Weezer. 8 March 2006 http://profile.myspace.com/weezer.